Home Home Decor Asha Chaudhary launches new rug company - Enkay

Asha Chaudhary launches new rug company – Enkay

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With its ultra plush, one-inch thick pile and naturally white New Zealand wool, the Sambhar area rug is a surprise of pure, sensual delight with soft woven lines. The 4 x 6 is available for $998.

ATLANTA – New rug manufacturer Enkay has launched its first collection called Origins which features 23 different styles handcrafted by weavers in India.

Asha Chaudhary, CEO and co-founder of Enkay, is also the daughter of N.K. Chaudhary, the founder of Jaipur Living, India’s largest manufacturer of hand-knotted rugs.

Chaudhary said she is proudly carrying on the legacy of her father’s devotion to respecting and supporting makers, weavers and designers whose creations have passed through generations.

As a woman-led business, Enkay has intensely focused on empowering women and their families to secure the future of handmade rugs, as well as creating and aesthetically driven, direct-to-consumer luxury brand, according to Chaudhary.

“Weaving is an ancient art. In creating Enkay, we have connected customers with artisans practicing these timeless skills in villages across India,” Chaudhary said. “We connect directly with makers and remove complexity from our ecosystem, ensuring each person in the chain is paid fairly for their contribution. We can ensure the highest ethical standards are upheld through this model, and a totally fair value exchange occurs.”

Additionally, by investing in these communities, through skills training, education and health initiatives, Chaudhary said they are able to support vital crafts and the people who practice them, making them sustainable for generations to come.

With retail price points starting at $500, the inaugural collection houses a variety of subtle and sophisticated neutral tones and a mix of textures.

Born out of the intense desire to honor centuries of workmanship, Enkay artisans use only un-dyed New Zealand wool and they employ the technique of using hand carding, hand knotting and hand finishing.

Other hand-woven rugs are fashioned in jute or ultra-soft wool and are virtually stain and water-resistant making it easy to live with for kids and pets. In addition, Enkay’s rugs are an environmentally conscious way to incorporate naturally beautiful elements into the home with colorways that include bright whites, soft creams, pale beiges, and subtle grays.

All rugs are available direct-to-consumer through Enkay’s e-commerce site.



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